Course Taster – Introduction to Conjoint Experiments

Abstract

Instructor: Alberto Stefanelli Date: Thursday 15 August No pre-registration required – just drop in on the day This taster presents a virtual course on the logic and basic notions of conjoint analysis (CJA), and its application in behavioural sciences. The course blends theoretical concepts with hands-on lab sessions, preparing you to confidently implement your own conjoint experiments while providing a strong foundation for more advanced techniques. The instructor will present a 30-minute lecture on their course topic, followed by a 15-minute Q&A session. This will allow you to get a clearer picture of the methodology, its fundamental principles, course objectives, and the tools you'll explore.