ECPR

Install the app

Install this application on your home screen for quick and easy access when you’re on the go.

Just tap Share then “Add to Home Screen”

ECPR

Install the app

Install this application on your home screen for quick and easy access when you’re on the go.

Just tap Share then “Add to Home Screen”

Back to Panel Details
Back to Panel Details

Data-Driven Campaigning

Political Parties
Campaign
Electoral Behaviour
Mobilisation
Big Data
P080
Glenn Kefford
University of Queensland
Kate Dommett
University of Sheffield

Abstract

This panel brings together experts to discuss the ways that campaigning is evolving in response to the data revolution. This is playing out in different ways in different contexts and depending on the type of campaigning being undertaken. What ties all these developments together, however, is the central role that data is playing in campaigns. The harvesting, analysis and utilization of data for targeting, as well as segmenting audiences has become ubiquitous in campaigning. Hence, further exploration and analysis of the central role of data in campaigning at large is required so that scholars can better understand the international and inter-disciplinary nature of these developments. This is the goal of this panel, and the papers will aim to explore a range of themes in this area.

Title Details
(Mis)Guided by Data? Political Epistemologies of Data-Driven Campaigning in Germany View Paper Details
Regulating the Data Driven Campaign View Paper Details
Reporting the Data-Driven Digital Campaign View Paper Details
Data-Driven Campaigning: Evidence from Australia View Paper Details
Delegating Polarization? – An Analysis of Post-Comment-Interaction in the Social Media Communication of the Right Wing Party Afd View Paper Details