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2020 ECPR Winter School in Methods & Techniques

Political Communication and Social Media

Social Media
Panel Number
Panel Chair
Ofra Klein
European University Institute
Panel Discussant
Josefin Graef
Hertie School of Governance

07/09/2019 09:00 - 10:40
Building: (Building C) Faculty of Law, Administration & Economics Floor: 3rd floor Room: 301
Social media has profoundly changed the political communication environment. Platforms such as Facebook, Twitter and Instagram have transformed the ways in which politicians and parties interact with their followers, as well as how people consume political information. Papers in the panel focus on both the supply side - showing how politicians employ social media to bring over their messages, how they employ negative framing and how they communicate transnationally – and the demand side (e.g. how online political content evokes user responses and affects political behavior differently compared to the consumption of information presented in traditional outlets). Papers in this panel use data from panel surveys and social media; and combine statistical methods with computational methods such as machine learning, text mining and network analyses.

Paper List

Title Details
Bad News Travels Well ꟷ Incentives for Candidates to Go Negative on Twitter View Paper Details
Politicising Europe in the Transnational Electoral Arena: A Comparative Analysis of Twitter Audiences in European Democracies during the 2019 EP Campaign View Paper Details
Why Do(n’t) We Learn from Social Media? Studying Effects of and Mechanisms Behind Social Media Use on Political Knowledge View Paper Details
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