ECPR

Install the app

Install this application on your home screen for quick and easy access when you’re on the go.

Just tap Share then “Add to Home Screen”



15th ECPR General Conference, University of Innsbruck

Social Media (In)Action: Online Campaigns On Non Voting

Citizenship
 
Democracy
 
Political Participation
 
Voting
 
Internet
 
Social Media
 
Presenter
Paul Nixon
The Hague University of Applied Sciences
Authors
Paul Nixon
The Hague University of Applied Sciences
Rajash Rawal


Abstract
New forms of connective action (Bennett and Segerberg 2012) based upon networked communication such as the transnational Occupy Movement (Bennett and Segerberg, 2012; Castells, 2012; Mercea et al., 2013) has been arenas of protest. Whilst there have been campaigns to increase voting often using the power of celebrity endorsement (Rock the Vote, I can Vote etc) the opposite case, of abstentionism has received less scrutiny. Loader et al (2014) note how celebrities are now encouraging abstaining from voting. What role is social media playing in the furthering of the case against voting, particularly amongst the young ? We will give examples from platforms such as Facebook and Twitter of how social media based campaigns have impacted to encourage non-voting and how they may have contributed in terms of voting figures for each constituency in the 2015 UK general election and to ascertain any evidence of cross-fertilization of inputs.
Share this page