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Online Qualitative Data Collection: Methods, Technology and Ethics

Member rate £492.50
Non-Member rate £985.00

Save £45 Loyalty discount applied automatically*
Save 5% on each additional course booked

*If you attended our Methods School in the last calendar year, you qualify for £45 off your course fee.

Course Dates and Times

Monday 6 – Friday 10 February 2023
Minimum 2 hours of live teaching per day
15:00 – 17:00 CET

Bojana Lobe

bojana.lobe@fdv.uni-lj.si

University of Ljubljana

This seminar-type course provides a highly interactive online teaching and learning environment, using state-of-the-art online pedagogical tools. It is designed for a demanding audience (researchers, professional analysts, advanced students) and capped at a maximum of 12 participants so that the Instructor can cater to the specific needs of each individual.

Purpose of the course

This course focuses on the use of digital technologies for qualitative data collection, from a conceptual and an applied perspective, including logistical, technical and ethical issues.

It provides hands-on training in online qualitative data collection methods, covering methodological and practical aspects of online focus groups, online interviewing, and virtual ethnography (online fieldwork). 

By the end of this course, you will be able to:

  • understand concepts and assumptions of social science methodology using digital technologies
  • design research with online qualitative data collection
  • collect qualitative data online
  • address technological and ethical issues using digital technologies.
ECTS Credits

3 credits Engage fully with class activities 
4 credits Complete a post-class assignment


Instructor Bio

Bojana Lobe is an Assistant Professor at the Faculty of Social Sciences, University of Ljubljana, where she teaches various methods courses, including Social Science Data Collection and Digital Technologies.

Her research interests include online qualitative research methods, integration of qualitative and quantitative methods online, qualitative comparative analysis, and researching children’s experiences online with mixed methods.

She is the author of the book Integration of Online Research Methods and of several chapters and articles on conducting online focus groups and interviews. She is a member of the research programme Social Science Methodology, Statistics and Informatics at the University of Ljubljana.

Since 2006, Bojana has been actively involved in researching the experiences of children and young people with internet and digital technologies through various projects:

Key topics covered
1. Overview and introduction

We look at digital technologies as a social science data collection tool and as a space for online social formations. We introduce online qualitative research methods. We look into various temporal dimensions (synchronous, asynchronous), platform- or app-specific formats (text-based, audio, video-based), and discuss pros and cons of online data collection in general.

2. Online focus groups

We discuss the fundamentals of focus groups as a group-dynamic based method. We learn how to design an online focus group, from selection and recruitment to participant numbers. We tackle challenges in research design and moderation, and look at how to prepare question guidelines. We compare various online focus group formats (eg, text-based, video-based) and do a hands-on exercise: conducting online focus groups.

3. Online interviewing

We cover fundamentals of qualitative interviewing. We learn how to design online interviews and prepare questions for them. We tackle critical issues for successful online interviewing: absence of social-context cues, building rapport online, how to build and sustain interaction and how to address trust issues online. We look into various formats of online interviewing (text-based, video-based, one-on-one, and dyadic, informal, in-depth, expert) and do a hands-on exercise: conducting online qualitative interviews.

4. Virtual ethnography (online fieldwork)

We discuss the fundamentals of fieldwork method. We learn how to design a study with online fieldwork, discuss various online fields (venues), how to choose sites, temporal dimensions of online fieldwork and participant observation, documenting online, asking questions online, issues of covert / overt online fieldwork. We do a hands-on exercise: conducting online fieldwork.

5. Flexible Online Mixed Methods: ‘FOMM’

We discuss Flexible Online Mixed Methods, a combination of online qualitative methods with web surveys, etc. We review various technological platforms and engage in a critical discussion, tackling key ethical concepts in online research, such as privacy, anonymity, confidentiality, data security, withdrawal, debriefing, and informed consent.


How the course will work online

The course has two main stages, pre-course work followed by five days of two-hour live teaching sessions, in Zoom.

Independent, pre-course stage starting two weeks prior to the course start date

  • Access to preparatory readings for each of the five topics
  • Pre-recorded topic lectures prepared by the Instructor
  • Online forum to encourage discussion between participants

Five live days

  • Short sessions for focused discussion about the pre-recorded lectures and preparatory readings
  • Presentation of participants’ own projects
  • Group consultations about how to make progress
  • Plenary ‘lessons learned’ sessions

Prior knowledge of qualitative methods is beneficial, but by no means a requirement.

Independent, pre-course work will begin two weeks prior to the course, including the following:

  • Access to preparatory readings for each of the five topics
  • Pre-recorded topic lectures prepared by the Instructor
  • Online forum to encourage discussion between participants