Data-Driven Campaigning

Abstract

Data-Driven Campaigning, including advanced data analysis, has become an increasingly integral component of contemporary party operations, impacting not only election campaigns but also day-to-day party functions, from member organization to management. This panel explores the role of data in elections at both national and sub-national levels, delving into its use for strategic campaigning, the integration of innovative tools, and the practice of microtargeting in political ads. This panel provides a comprehensive exploration of the challenges and opportunities presented by data-driven campaigning, highlighting its growing significance in shaping contemporary political party strategies, voter engagement, and overall campaign efficiency.

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