Recent Directions in VAA Development and Mapping Localized Public Opinion Through VAAs

Abstract

The first part of this panel will explore recent developments in the design and research of VAAs. The second part will focus on the large-scale datasets generated from VAAs, which offer a unique opportunity to map and analyze variations in public opinion across electoral constituencies and regions. Traditionally, the geographical exploration of public opinion has centered on the divide between progressive urban areas and conservative rural areas. However, this binary perspective fails to account for the complex interplay of contextual factors shaping political preferences. By leveraging VAA data, we can gain deeper insights into the diverse influences on voter preferences at a more granular level.

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