Digital Media and Politics

Abstract

Every political actor (governments, parties or interest groups) has to deal with the fundamentally changed media and communication outlets the Digital provides. Last European national elections showed populist shift, and social media shift since new and emerging political movements and parties (e.g. the French En Marche or German AfD) directly grew into social media. The panel assesses the external campaigning strategies and possibilities the Digital provides for enabling proactive external communications with potential voters, supporters and members.