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Back to Panel Details
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Understanding the Rise of Populism: Attention-Based Political and Communication Strategies on Social Media

Political Parties
Political Theory
Populism
Campaign
Social Media
Communication
P448
Norbert Merkovity
University of Szeged
Michał Jacuński
University of Wrocław

Thursday 15:50 - 17:30 (05/09/2019)

Building: (Building C) Faculty of Law, Administration & Economics Floor: 4th floor Room: 401

Abstract

Attention-based politics refers to the situation where the nature of the struggle for the attention of the public rapidly changes. In this communicative situation, politicians not only compete for attention with other politicians or parties, but also with non-political actors. Research shows that the attentive communicative tools and structural determinants used for spreading populist ideas are just as central as the populist ideas themselves. This panel discusses papers that define and explain maximizing attention strategies implied by individual leaders or parties in order to overcome the resistance or disinterest of traditional media.

Title Details
Attention Dynamics between Right-Wing Populist Parties and their Social Media Followers: Tracing Issue Directionality on Facebook during the 2019 EP Election View Paper Details
Virilio and Heidegger: Attention-Based Politics of Speed in Central and Eastern Europe View Paper Details
Populism as a Communication Strategy in Social Media during the Presidential Election Campaign in South Korea in 2017 View Paper Details
Populist Political Communication in Hungary: Content Analysis of Single-Member Constituency Candidates’ Facebook Posts View Paper Details