Consideration set models of party choice” (CSM) present an intriguing remedy to the many challenges of a highly individualized voting behavior. A central argument is that voters search for and utilize different kinds of political cues and information depending on the size of their party sets (i.e. form) or the combinations of parties that make up their party sets (i.e. content), and that an approach with consideration set models enable us to isolate the impact of various factors at various stages in the decision process. The paper present hypotheses on what type of political cues and information processing that have this tie breaking function when voters make up their minds. The theoretical arguments and hypotheses are tested on a specially designed Internet seven-wave Campaign Panel covering the Swedish National Election 2014.
