In the last decade VAAs became an important tool both, in navigating European voters as well as researchers. The same applies to Poland, where a growing number of users and a number of VAAs put these relatively new sources of information in an academic but also media spotlight. The main aim of the paper is to go beyond a simple description of Barometr Wyborczy and characteristics of its users and to focus on a media component. In the course of presentation the relation between the media campaign accompanying the Barometr Wyborczy and its results (refferal webpages) will be compared with the ideological profiles of the users. Additionally the hypotheses of negative influence of 'one media sponsor' on the reliability of VAAs statistical results will be tested.
