Narrative Communication of the Landscape Fires Prevention Policies in Russia: an Example of National Park Ladoga Skerries

The Narrative Policy Framework (NPF) is a systematic empirical framework to study the role of narratives in policy processes. The current study explores for the first time the micro-level of the NPF in Russia, examining the case of communication of the landscape fire prevention policy to the visitors of the national park Ladoga Skerries. The research estimates the effect of different policy narrative elements on national park visitors' opinions about the campfire regulation measures. The data allows us to conclude that communication in the form of narratives can positively influence the policy opinion of national park visitors about the campfire regulation, and different narrative elements matter. The current study extends the knowledge about the transportability of the NPF into the new context and also could be helpful in developing a convincing way to communicate proposed policies.