Beyond the Usual Suspects: A Qualitative Exploration of Conspiracist Belief Among Quebecers

Scholarly efforts to understand adherence to conspiracy theories have grown significantly in recent years, focusing primarily on the socio-psychological factors associated with conspiratorial beliefs or on the conspiracy theories promoted by (far-right) activists. However, we still know relatively little about the mainstreaming of conspiracy theories: Where do individuals from the general public encounter conspiracy theories? How do they make sense of conspiracy theories? Does it influence their political behaviour? Answering such questions is crucial to better understand how fringe ideas become part of the mainstream, challenging epistemic hierarchies and worldviews. This study draws on semi-structured interviews conducted with "ordinary people" living in Quebec (n=28). It highlights that some citizens feel a deep sense of insecurity and incomprehension linked to a complex and ever-changing political and social landscape; these citizens find explanations in the content presented by far-right online influencers who promote misinformation and conspiracy theories.