Cool with less? Evidence on the acceptance of sufficiency-oriented climate policy measures

To achieve the 2030 Paris climate targets, measures aimed at an absolute reduction in resource consumption are key. Political actors, however, are reluctant to discuss such sufficiency measures due to the fear that voters would equate such measures with a loss of prosperity and less freedom of choice. At the same time, there is hardly any empirical evidence as to which sufficiency measures would be accepted by the population. This paper addresses this gap, based on a survey among 4,000 Swiss citizens on their agreement on a large set of sufficiency measures tied to different policy areas and proposing different policy instruments. The dataset allows us to investigate the link between policy support and factors such as framing of the sufficiency concept, climate change perception, and other contextual aspects.