Social networks and, in general, information technology and communication have become not only a new media and information tool, but in one of the best ways to achieve social utopia to move people. These networks, increasing its complexity and the potential for transmission of information in all directions, forcing us to undertake new scenarios for the resolution of problems and the very relations between the actors who venture into them. What will the traditional media to communicate on the web, there is nothing to do with the networks, but in the social, a center for new opportunities to achieve greater social mobility and thus more redistributive justice and equity social. The above constitutes one of the conclusions that we arrived a group of researchers in the group communication, organization and policy-COP-, attached to the Faculty of Communication at the University of Medellín, Colombia, as part of a study entitled, "New models of communication. Identifying trends in human communication and social interactions from practices in virtual interaction via tools such as Facebook, Twitter, chat rooms and blogs that can become new patterns of communication "and that this paper constitutes one of the products to disseminate the research community and, particularly, researchers in the field of communication.