Misogyny Copy Paste: How Do V4’s Anti-Gender Movements Glocalise their Messaging

Anti-gender movements often centre their mission on resisting ‘foreign’ influence, defending national authenticity and tradition, and rejecting globalist ideologies. Yet, somewhat paradoxically, these movements are not only internationally networked and financed, but also actively learn from one another, replicating each other’s aesthetic strategies and visual repertoires to mobilise affective economies. The effectiveness and credibility of their claimed authenticity thus rest on imitation and aesthetic borrowing from ‘foreign’ sources, while carefully localising their content to resonate with domestic audiences. This paper analyses the aesthetics of the Visegrád 4 (Czechia, Slovakia, Hungary, and Poland) anti-gender complex through the lens of glocalisation - the borrowing of global anti-gender communication strategies and their subsequent reshaping to align with local histories, identities, and grievances. Each of these four countries has distinct sociocultural dynamics, yet their shared histories and political legacies make it possible to compare their trajectories and examine emerging regional patterns. We map the aesthetic infrastructure of the V4 anti-gender complex by analysing how affect is collectively coded and circulated through colour, composition, and textual design in its visual materials. We then trace how recurring motifs of affective mobilisation (such as veiled women, the ‘nuclear’ family, or children in danger) circulate across time and within the transnational anti-gender network. Our analysis considers flows of influence from West, East, North, and South, with particular emphasis on contexts where anti-gender politics have gained traction. Finally, we demonstrate how V4 actors localise these shared aesthetic repertoires, embedding them within national imaginaries and local idioms to strengthen their emotional appeal and perceived authenticity. In doing so, the paper contributes to feminist analyses of affective politics by tracing how transnational emotions are refashioned into localised visions of moral order and national belonging.