The rise of far right parties in Nordic countries such as Sweden and Finland have not just meant a rise of welfare nationalism and welfare chauvinism but it has also marked a rise of a new rightist ideology that borrows heavily from mainstream left and right discourses This paper aims to analyze how the dominant new rightist parties in Sweden (Sweden Democrats) and Finland (True Finns) have framed gender and gender equality within their respective existing national discourse. The study focuses on key documentation published by the parties between 2009 and 2014, with emphasis on election documentation such as manifestos but also texts such as interviews, op-ed and writings on blogs and similar sources. These documents highlight, we argue, the growth of nationalist reframing of gender in both these countries that are both contradictory in being progressive, social conservative, xenophobic and sometimes highly misogynist at the same time.