While the extreme right has traditionally tended to focus its online activity on dedicated online forums and websites, the New Right has made good use of social media to propagate their messages and create multimedia communities. Using frame analysis and raw data from a number of these portals, the aim of this paper is to offer some insights into how the internet is being used by the extreme right and how such discourse impacts on mobilisation. In particular, within the context of social movement literature, in order for a frame to ‘work’, it has to have the following components: articulation of the problem (diagnostic framing), the solution (prognostic framing) and means to address it (motivational framing). It further needs to address two types of resonance: salience (frame centrality, experiential commensurability, and narrative fidelity) and credibility (frame consistency, empirical credibility, the credibility of the frame articulators). Using these components as a guide, text and visual content from a selection of extreme right portals and social media will be coded and analysed.
