Representation claims and electoral appeals of political parties

Abstract

Political parties employ different strategies to serve as representative vehicles and be the link between governments and voters. To represent particular groups, constituencies, parties or policy preferences, political parties might opt for making different representation and electoral appeals in their manifestos, their electoral campaigns, and in their positions as public office. The style and content of their electoral campaigns, manifestos, electoral appeals or policy positions do not necessarily remain constant over time and might vary according to the type of party, and the contextual and institutional settings parties operate in (e.g., the type of party system, the political culture, institutional and political changes). This panel explores how parties adapt their representation claims, electoral appeals and policy preferences and what factors explain these appeals and the extent to which different types of electoral strategies have better chances to succeed in different settings and over time.

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