Party Competition in the Mass Media

Abstract

It is well-recognized that party competition to a large extent takes place in the media. However, most studies of party competition do not study party competition in the media, but rely on data sources like party manifestoes or parliamentary data (questions, interpellations etc.). This raises at least two questions, which this panel aims at exploring: One is that media data offer the possibilities of really studying party competition understood as the interaction among political parties or how they respond to each other. Other data sources like party manifestoes have an obvious limitation due to the long time interval between the observations. The other question whether parties behave differently in a media context than what they do when for instance drafting party manifestoes. Party manifestoes may for instance exhibit great stability in positions parties offer on policy issues whereas the positions parties present in the daily media interaction may be much more dynamic.

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