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Samo Kropivnik has gained his PhD in the field of political science at the University of Ljubljana (UL) in 1997. Currently he is Associate Professor of Social Sciences Methodology at Faculty of Social Sciences (UL) and Senior Researcher at Institute of Social Sciences (UL FSS), teaching various courses on marketing research and political science methodology and contributing to research projects on political participation and communications by dealing pragmatically with research approaches and designs, with exploratory and descriptive research methods and techniques in general and in particular with multivariate methods such as clustering, factor analysis and regression.