In 2013, more than three million Brazilian citizens went to the streets of around 140 cities all over the country, in a series of demonstrations that were later denominated as the Journeys of June. For Lima (LIMA, 2013), they were motivated by a combination of the sense of lack of political representation in the Parliament with – and derived from – the lack of representation in the public debate.
In this article, I will discuss how these events approach the social judgment regarding journalistic practices as well as how they show a “desire of reform” towards an “ideal journalism” related to the improvement of democracy (MUHLMANN, 2004). I will also discuss the assumption that community and alternative media play an important role in this process. The analysis is based on interviews made in 2013 with seven Brazilian journalists and media activists.