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Changing and Differing Media Environments: Why Media System Characteristics Matter for Citizens

Comparative Politics
Democratisation
Media
Political Participation
Broadcast
Freedom
Internet
Television
Björn Buß
Leuphana Universität Lüneburg
Björn Buß
Leuphana Universität Lüneburg

Abstract

The field of comparative political communication research is sophisticated in terms of theoretically well-grounded and methodologically rigorous empirical work. Within the field, scholars have given particular attention to the causal relationship between media usage and political engagement. The archetypal question is: Does media consumption reduce or strengthen citizens’ involvement in politics? However, despite acknowledging the importance of media-system related variables for the societal communication environment in general, those variables are most often neglected in studies concerning this relationship. Only if a certain degree of freedom is manifested in the institutional set-up of the communication environment, will the potentially beneficial effects of increased media consumption be long-term effects. Therefore, this article takes media-system characteristics as intervening variables into account (e.g. journalism cultures; media markets; technical reception). Employing World Values Survey Data, I demonstrate the intervening effect of freedom-related media system characteristics, on the relation between media exposure and political involvement.