ECPR

Install the app

Install this application on your home screen for quick and easy access when you’re on the go.

Just tap Share then “Add to Home Screen”

Two dimensions of political group stereotypes: warmth and competence

Political Participation
Political Parties
Political Psychology
Political Sociology
Identity
Quantitative
Johannes N. Blumenberg
GESIS Leibniz-Institute for the Social Sciences
Johannes N. Blumenberg
GESIS Leibniz-Institute for the Social Sciences

Abstract

Even though the social identity approach of intergroup behavior gained in importance for political psychological within the recent years, advances on motivational aspects and consequences have been widely ignored by scholars. Most of those advances find (directly or indirectly) their roots in stereotyping. According to the Stereotype Content Model (SCM) consensual stereotypes of social groups can be described through the dimensions warmth and competence. With the help of two studies in this paper I transfer the findings of the SCM to political groups. After sampling relevant political groups (such as different parties, voters, right-wing extremists e.g.), I am able to show, that those specific stereotype content structures exists, which are laid out by the SCM. As predicted the dimensions warmth and competences are suited to describe differences between groups. Thereby mixed stereotypes play a role as well as straight stereotypes. Taken all stereotyped groups together I am able to draw a map of Western Germany political group positions. The paper ends with discussing the immediate consequences of the consensual stereotype content structure and its meaning for future research on political behavior.