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Saucepan and Tractor - Media Transformation of Political Demonstrations

Media
Political Participation
Social Movements
Agenda-Setting
Communication
Protests
Johannes Diesing
Justus-Liebig-University Giessen
Dorothée de Nève
Justus-Liebig-University Giessen
Johannes Diesing
Justus-Liebig-University Giessen

Abstract

We define demonstrations as forms of open-air assemblies in which spaces are collectively entered and transformed into sites of public discurses. Demonstrations are organised towards a collective spatial movement and can involve various forms of mobility. Citizens use different participatory practices to communicate attitudes, opinions and messages. In a democratic political system, demonstrations facilitate the articulation of support and protest in regard to institutions, processes and decisions. The participation in demonstrations is protected as a basic right. Every year in Berlin an international agricultural fair (Grüne Woche) takes place. Traditionally a convention of the ministers of agriculture of the German federal states is held parallel to the fair. Since 2011, demonstrations (Wir haben es satt) are regularly organized. Citizens demonstrate against the agro-industrial food production, factory farming and the exctinction of species. This paper presents an empirical case study of the demonstration, which took place in January 2018. Firstly, we examine the political actions of the demonstrators and their political agenda. Second, we analyse the media transformation of these actions and this political agenda in the press and on Twitter. Based on these results, we finally draw conclusion regarding the relevance of traditional demonstrations in the context of modern media society.