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Coercive impoliteness as a blame avoidance strategy in government communication

Government
Public Policy
Qualitative
Communication
Sten Hansson
University of Tartu
Sten Hansson
University of Tartu

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Abstract

As government officeholders face criticism for misconduct or policy failures, they are tempted to communicate in self-defensive ways. In this paper, I draw attention to how strategic blame avoidance in government may involve coercive impoliteness, that is, the use of expressions that attack the face of (potential) critics with an aim of forcing them to withhold their (future) criticism. Taking a qualitative discourse-historical approach to political rhetoric, I analyse examples of government messaging to demonstrate how these face attacks may be accomplished in subtle ways, such as via sarcasm or mock politeness. I discuss the ethical implications of the uses of coercive impoliteness in government communication for democratic debates over public policy issues.