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Rainbow Nationalism: The Far Right, Homonationalism, and the Politics of Pride Online

Nationalism
Political Parties
Identity
Communication
LGBTQI
Pablo Simón
Universidad Carlos III de Madrid
Alberto de Leon Concepcion
Universidad Carlos III de Madrid
Javier Lorenzo-Rodríguez
Universidad Carlos III de Madrid
Pablo Simón
Universidad Carlos III de Madrid

Abstract

This paper explores the intersections between far-right discourse and the LGBTIQ+ community through the lens of homonationalism, understood as the incorporation of certain queer identities into nationalist and exclusionary political projects. Rather than focusing on traditional indicators such as voting behaviour or survey-based attitudes, this study analyses how far-right actors engage with LGBTIQ+ issues in social media spaces, particularly during high-visibility moments like Pride celebrations. By examining online narratives and symbolic performances, this paper investigates how inclusionary references to LGBTIQ+ rights are strategically mobilized to reinforce exclusionary, nationalist, and xenophobic agendas. The theoretical framework builds on queer and feminist scholarship on nationalism, identity, and digital politics to highlight the performative dimensions of these discourses. In doing so, the research contributes to debates on the normalization of far-right rhetoric and the reconfiguration of gender and sexual politics within contemporary democracies.