Research on the “manosphere” has richly documented its misogynistic and anti-feminist logics, but it remains largely analyzed as a white male phenomenon. This paper examines how the manosphere is being rearticulated through appeals to Black and Latino men, offering an alternative vision of manhood that fuses racial grievance, economic precarity, and cultural conservatism. These emerging figures—podcasters, influencers, and self-styled “traditional men”—position themselves as truth-tellers exposing both feminist “lies” and the failures of liberal racial politics. Drawing on qualitative content analysis and digital ethnography of online manosphere spaces, I trace how narratives of racial victimhood and male disempowerment converge to produce a distinctly racialized variant of right-wing masculinity. I argue that these discourses invite men of color into an explicitly reactionary political project: one that reframes patriarchy as empowerment, anti-feminism as freedom, and anti-Blackness or anti-immigrant sentiment as self-defense. Rather than seeking incorporation into dominant institutions, as earlier racial conservatisms did, the multiracial manosphere organizes its appeal around domination, reasserting patriarchal and racial hierarchies as the basis for social order.
This paper situates these developments within the broader landscape of political dealignment and the global rise of the multiracial right. It shows how the manosphere functions as a gendered recruitment mechanism into reactionary politics, using digital culture to mobilize men of color through appeals to authenticity, authority, and control. In doing so, it contributes to feminist political theory by demonstrating how gendered radicalization operates through racialized desire and disillusionment, and by illuminating how masculinist movements are reshaping the terrain of race and politics in the twenty-first century.
