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Bridging Gaps: Political Communication’s Role in Reducing Democratic Erosion

Democracy
Populism
Campaign
Identity
Social Media
Communication
Electoral Behaviour
Public Opinion
S12
Mariken van der Velden
Vrije Universiteit Amsterdam
Stefanie Walter
Technische Universität München – TUM School of Governance

Endorsed by the ECPR Standing Group on Political Communication


Abstract

This section delves into the critical intersection of political communication and democratic stability, highlighting how political messaging can either counteract or accelerate democratic erosion. Democratic backsliding—exacerbated by growing populism, misinformation, and polarization—has emerged as a significant challenge in liberal democracies. This section, through a series of panels, examines how political actors, journalists, and citizens shape and respond to these threats through strategic communication. By emphasizing approaches that bolster democratic resilience, the section critically explores how various communication methods and emerging technologies influence democratic engagement, institutional trust, and public understanding. Key themes include the impact of communication choices on public perception, trust, and political efficacy. We invite contributions on political communication during crises, focusing on how effective crisis messaging can either calm public unrest or inadvertently deepen democratic erosion. Discussions will spotlight recent cases, such as health crises, natural disasters, and economic instability. Additionally, contributions that analyze the relationship between populist rhetoric, media strategies, and polarization are highly encouraged. This includes examining how populist leaders use simplified narratives to influence democratic engagement and intensify polarization. We also welcome research addressing the challenges posed by digital fragmentation and echo chambers, exploring strategies to engage diverse audiences in an era of increasingly customized political communication. Furthermore, papers examining how targeted political messaging can enhance civic engagement and reinforce democratic resilience are encouraged, particularly those that review communication models designed to foster an informed and active citizenry. Finally, this section invites insights on the role of AI in personalizing political messages, assessing its potential to either bridge or deepen informational divides within society.
Code Title Details
P421 Representation at the Crossroads: The Dynamics of Inclusion and Exclusion in Media and Parliamentary Debates View Panel Details
P552 Disinformation, Trust, and Political Behavior View Panel Details
P553 Framing and Political Persuasion Strategies View Panel Details
P554 Gender, Power, and Political Participation View Panel Details
P555 Political Communication in a Digital Age View Panel Details
P556 Populism, Identity, and Political Narratives View Panel Details
P557 Public Opinion, Polarization, and Ideology View Panel Details
P558 Racial and Ethnic Representation in Politics View Panel Details
P559 Representation, Media, and Democracy View Panel Details
P560 The Future of Political Journalism View Panel Details
P561 The Role of Social Media in Political Discourse View Panel Details