Organizational reputation, strategic communication and bureaucratic responsiveness

Abstract

Bureaucratic reputation literature has demonstrated that to manage their reputation public organizations adjust decision-making practices, produce diverse outputs, and communicate about their competences and activities in different ways. However, we still have a limited understanding of how and under what conditions bureaucracies provide differentiated responses and engage in distinct behaviour patterns to manage the anticipated impact of reputational threats on their multidimensional reputation. This panel invites theoretical and empirical contributions on the politics of bureaucratic reputation. In particular, it focuses on communication and bureaucratic responsiveness as bureaucratic reputation-management strategies.

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