Digital Media and Collective Action after Mass Society

Abstract

Growing demands for flexible terms of action are making digital technologies increasingly central to the organization and conduct of collective action. Organizational incentives to define issues and targets flexibly have multiplied as political issues become increasingly interrelated and government control more dispersed, and further flexibility may be needed to engage individuals who resist membership but join in select and personalized actions. Digital media are being used in conventional and creative ways to organize collective action under these conditions, be it for lifestyle participation, protest, or elections. Yet while the loose ties between individuals, causes, and organizations facilitated by digital media may provide the potential to engage personalized publics, questions arise about the capacity of such networks to sustain effective political action. The panel combines conceptual and empirical papers addressing the implications of such questions

Title	Details
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