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The Resistance of the bamboo: Eco-systemic combination of strong, loose and non-participation ties in collective action online

Mayo Fuster Morell
Universitat Autònoma de Barcelona
Mayo Fuster Morell
Universitat Autònoma de Barcelona

Abstract

The paper provides an empirically grounded description of the organizational characteristics of emerging forms of collective action in digital environments. The analysis focuses on the type of ties that exist between individuals present in such forms. The analysis sheds lights on the presence of strong, loose and “passive” ties. Contrary to the view that highlights the centrality of loose ties in digital forms of collective action, I argue that each type of tie has a role in these forms and that it is the “fertile” combination between the different degress of engagement which most characterise the digital collective action. In this regard, I suggest adopting an analytical approach that is able to embrace the eco-systemic character of the participation, which combines different forms and degress of engagement in the collective action. Furthermore, collective action on digital environments not only offers an opportunity to reflect on the emerging organizational form, but also invite us to rethink the conception of political action present in this forms. The empirical research is developed through the case of Online creation communities (OCCs) and among them, those of global scale. Online Creation Communities (OCCs) are networks of individuals that communicate, interact and collaborate; in several forms and degrees of participation which are eco-systemically integrated; mainly via a platform of participation on the Internet, on which they depend; and aiming at knowledge-making and sharing. The research methods is based on a large N analysis of 50 cases and four case studies’ comparison (Wikipedia, Social Forum Memory Project, Wikihow, and, Flickr).