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Framing in the Campaign "NE základnám"

Milan Hrubes
University of Hradec Králové
Milan Hrubes
University of Hradec Králové
Open Panel

Abstract

The aim of the paper is to analyze the argumentation of the initiative NE základnám (No to the Bases) which has been against the building of the radar base in the Czech Republic since the middle of the year 2006. The building of the radar base has been a big case in the Czech Republic. It has provoked great reaction from the public and the initiative NE základnám was the most significant. What the paper directly aims at is to found out how the initiative framed their arguments. The research is based on the theoretical ground of framing theory in social movements and collective action studies. As a tool for analyzing the argumentation, the analysis of metaphor originally proposed by Lakoff and Johnson is used. This method is not applied very often to analyze framing but the author chose it because of his conviction of usefulness of this method to framing analysis in the field of social movements and collective action. Arguments that stand behind this conviction are proposed at the first part of the text. The second part of the paper presents the used method in details and the findings which are the conceptual metaphors in this case. These metaphors are further interpreted in the context of the whole “campaign” against the radar. Thus we can confront our findings with the theory, respectively how these metaphors work in the framing.