Have the mediatization of politics and the digitalization of political communication conduced towards more personalised relations between candidates and prospective voters? Is there likely to be added value in using candidate websites and/or social media channels to create 'intimacy at distance' as a communication strategy? This paper addresses these questions by building a model of a 'personalized candidate campaign' and then exploring the extent of personalised campaigning in the 2014 Swedish and 2015 Finnish general elections. It does so by providing indicators with which to construct a 'personalised candidate campaign index' and an integral, though analytically distinct 'intimisation index'.
