Expected Benefits and Use of Online Participation Tools in the Green Party Germany

Based on a case study from the Green Party Germany, we discuss the expectations and potential effects of the introduction of new online participation opportunities. These methods are often used in hopes of drawing in a wider group of participants, but existing literature on digital inequality suggests that this is unlikely to happen. Applying a mixed methods approach, we investigate how likely the expectations related to these new opportunities are to be met. We used semi-structure interviews to draw out what effects party members think online participation will have. We then conducted a survey asking members about their plans to change their behaviour. Comparing expectations to prospective behavioural changes, we find that the high hopes of both party members and leaders – to draw in those members who currently do not engage – are likely to be disappointed. Members who are better off, better educated, and already more active, will likely benefit more than those the party hopes to engage. We argue that this is linked to the prevailing digital divide, and that those who are targeted for more participation need to be more actively addressed to achieve broader participation.