In many European countries, anti-islam parties have entered the political arena. In Denmark and The Netherlands, the present minority governments depend upon the support of these parties. The Dutch politican Geert Wilders and his Freedom Party have been extremely successful in both the Dutch and international political arena. In 2003 Wilders had one seat in Dutch parliament, he now has 24 seats, and provides the present centre-right governments a majority in parliament. The German and Swedish anti-immigrant parties perceive Wilders as their role model and his next ambition is to roll out an International movement, based upon the principles of his Freedom Party. An intriguing aspect of his role in Dutch politics is the power of his anti- immigrant rhetoric. He has been dominating the Dutch national debate for years, both in parliament and in the media. It proved to be very difficult, if not impossible, for his left wing opponents to defeat him. Polls held after debates during the most recent election campaign confirmed this picture: he was the winner of almost every debate. This paper has a thorough analysis of Wilders'' rhetoric. It first gives an overview of several theories on framing political debates. Making use of these theories, it shows that Wilders'' rhetoric comprises five frames. The main structure of these frames is that Wilders links everything day experiences, e.g. on criminal behavior by young Maroccons, to his more general philosophy that Islam is not so much a religion, but an ideology. The author discuses these frames and shows that it is very difficult for Wilders'' opponents not to enter these frames. Once they have entered the frames, they create an image of politicians defending criminal behavior and denying the danger of what Wilders calls islamisation. The author also pays attention to ''words that work'': words, introduced by Wilders, that became part of the political vocubalary in the Netherlands. Examples are ''islamization'' and ''street-terorists''. These words represent a world view and making them part of the political vocubalary, is conducive to the legitimacy of this world view.
