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ECPR Summer School in Methods & Techniques 2020

Going Dirty: Negative Campaigning in Elections and Referenda and its Effects on Citizens’ Attitudes and Behaviour

Workshop Number
Workshop Director
Marco Giugni
University of Geneva
Workshop Co-Directors
Alessandro Nai
University of Amsterdam
Annemarie Walter
University of Nottingham

Negative campaigning has recently been granted special attention in the literature. First of all, studies describing and explaining parties’ use of negative campaigning, both in U.S. and in other countries. Nevertheless, comparative work is still needed for a less U.S. oriented theory on the use and characteristics of negative campaigning. Second, studies examining the effects of negative campaigning on vote choice, turnout, quality of information and political trust; this second strand fails to find a consensual position on the overall effects of negativism. More specifically, two distinct theoretical traditions appear in the literature, the first defending a negative effect both on individual behavior and the political system, the second highlighting a globally positive effect of negativism where, through a "stimulation effect", offensive discourse enhances the saliency of the issue. The aim of the workshop is hence to provide new insights on 1) the use of negative campaigning in comparative perspective, and 2) how negative campaigning affects political behavior. In this sense, the workshop welcomes papers that theoretically or empirically contribute to a more general theory on negative campaigning and works that provide empirical evidences on negativism's effects on individual behavior, and especially innovative insights on the underlying causality supporting those effects.

Paper List

Title Details
Negative Campaigning in Ghana’s 2012 Election Campaigns: A Tool for Persuasion or Mobilisation? View Paper Details
Attack, Support, and Coalitions in a Multiparty System View Paper Details
Comparing Measures of Campaign Negativity: Expert Judgments, Manifestos, Debates and Ads View Paper Details
Going Negative in Direct-democratic Campaigns View Paper Details
Making Friends or Foes?: A Comparative Study of Attack Behaviour View Paper Details
Measurement and Effects of Negativity in Televised Debates View Paper Details
Negative Campaigning and Voting Behaviour in Turkish Elections View Paper Details
Negative Campaigning in a Mutli-party System: Assessing the Impact of Party Competition Using the Swiss Natural Laboratory View Paper Details
Negative Campaigning in SMDP and SMDRO Elections: A Model and Results from Latin America View Paper Details
Negativity in German Televised Debates, 1997-2012. A Content Analysis of Candidate Messages View Paper Details
Studying the Effects of Negative Campaigning on Citizen Engagement: Towards a Renewed Theoretical and Methodological Approach View Paper Details
That's What (Rich) Friends Are For View Paper Details
The Good, The Bad and The Ugly, Negative Campaigning at Referendums in Ireland View Paper Details
The Impact of Negative Political Advertisement on Voter Behaviour in Germany – an Experiment View Paper Details
The Strategic Art of Constructing Social Values View Paper Details
The Strategy of Electoral Spots in Brazilian Presidential Campaign: The Decision on When and Where to Broadcast an Attack View Paper Details
Truth in Advertising? Facts, Visuals and Sound in Political Advertising View Paper Details
When do Parties Attack their Competitors? Negative Campaigning in Austria, 2002-2008 View Paper Details
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