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Political Research Exchange - PRX

Campaign Effects in Contemporary Elections

Political Parties
Social Media
Electoral Behaviour
Panel Number
Panel Chair
Katjana Gattermann
University of Amsterdam
Panel Co-Chair
Andreas Goldberg
University of Amsterdam
Panel Discussant
Andreas Goldberg
University of Amsterdam

05/09/2019 11:00 - 12:40
Building: (Building C) Faculty of Law, Administration & Economics Floor: 3rd floor Room: 301
This Panel features papers that deal with new developments in election campaigning, such as micro-targeting and social media canvassing, or with classic accounts of campaigning effects, such as paid and unpaid media effects or face-to-face interactions, from a novel perspective. The papers focus on one of these campaign channels or contrast different means of campaigning, or compare findings across electoral contexts. Electoral contexts include local or regional elections, as well as national and/or European elections.

Paper List

Title Details
A Strategical Campaign Weapon? The Use of Online Political Microtargeting in Four European Democracies View Paper Details
Digital Campaigning for the 2018 Local Elections: Which Candidates and Local Parties Jumped on the Bandwagon? View Paper Details
How Does Parties’ Advertising and Medias’ Coverage Trigger Short-Term Changes in Issue Ownership Perceptions, and to Whom? View Paper Details
How to Win a Constituency – Do Local Campaigns Matter? Electoral Consequences of Constituency Campaign Strategies in German Federal Elections, 2009ꟷ2017 View Paper Details
United We Vote? Campaign Engagement and Voter Turnout in the 2019 European Parliament Elections View Paper Details
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